A Curated Experience

Our cocktail catering philosophy centers each of our events on the practice and honoring rituals of tradition. We create curated cocktail experiences that build, strengthen, and sustain the legacy and heritage of celebrating oneself, one’s family, and one’s professional successes.

“Our business is not simply about serving you and your guests deliciously refined and exquisitely designed cocktails. Our business is about people — and celebrating who they are.” Bettina Velena-Lam, Owner.

“At the heart of every tradition, is a meaningful experience.”

Our Design Process

Thank You for considering BITTERS & RYE as your cocktail and beverage provider! Our main goal during your event’s design consultation is to ensure we relieve as much planning stress as possible; during the days approaching your event date, as well as during your momentous occasion.

Your BITTERS & RYE experience provides a range of customized services; from decor, to menu creation and presentation, to mixology expertise. We elevate your event with premium quality and sophisticated taste.

Book your free consultation with us now!

During your consultation, we collaborate with you to craft a unique flavor profile and aesthetic to meet your celebration’s theme and concept. We curate decor, cocktails, and beverage catering services in order to transform events from being unforgettable moments to collect and remember; into one-of-a-kind traditions to commemorate and cherish. Connect with us to learn more!


We are a licensed and insured LLC business in the state of New Jersey. Due to New Jersey state liquor laws, clients and event hosts are responsible for providing all alcoholic products (including Spirits, Beer, Wine, Champagne & Liqueurs). B.A.R. provides all other beverage and cocktail product needs, equipment, and tools that are customized for each of our client-focused menus.

Being able to purchase the alcohol and beverage choices for your guests paves a path toward more cost-effective and uniquely styled experiences. It also creates a space for including spirits and wine into your celebration that would otherwise be tasted with less qualified attention. Indulging high quality spirits entails proper presentation and mixing formulas.

“We take care of honoring every drink served at your event as an opportunity to make a toast!”

— Joel Graciani, Owner

To begin celebrating, take our survey and receive a free quote and menu sample!

Find Your Signature Cocktail

Styling a spirit requires understanding its personality. As we learn more about you and your event during our design process, our design team and mixologists conduct several meetings to create the best menu and style for each drink served during your event.

From garnishes, shape of ice cubes, to appropriate drinkware; every detail is finessed to elevate the standard of your future cocktail experiences.

“Once you celebrate with BITTERS & RYE, the next drink you order might taste different!”

— Jeff Velena-Lam, Owner
We Guarantee
Perfect Pours & Sophisticated Service

Hiring BITTERS & RYE means we take care of all your event’s cocktail and beverage needs. Each of our menus is designed using premium, fresh ingredients; while each cocktail is mixed, poured, and garnished with measured and precise care.

Every sip is thoughtfully crafted, shaken, or stirred by certified mixologists; in stainless steel barware; and served in high quality disposables provided by our cocktail & beverage catering services.

Meet Our Team

BITTERS & RYE is co-owned by two families and led by 4 dedicated individuals who work hard to guarantee an event to cherish and remember for a lifetime. We are:








Our team primarily resides in the phenomenally diverse, family-rich community of Central New Jersey’s Hightstown. We proudly join the ranks of Mercer County’s small local businesses. Celebrating with our neighbors and providing unique catering services to local events is very important to us. Supporting fellow business owners that enrich our community is a priority business practice.

All small local businesses of Hightstown, NJ receive our special FAMILY & FRIENDS offer. Contact us to collaborate and plan your next business event!

Follow Our Journey

“We began as a group of friends with an idea; and transformed into family with a small local business.”

— Jacqueline Graciani, Owner

Consisting of a navy veteran, special education teacher, frontline nurse, and stay-at-home mom — each of the BITTERS & RYE owners understands the importance of being celebrated! To learn more about us, we would love to make your acquiantance!

Follow us on Instagram and Facebook or visit our Contact Page.

Currently, we are renovating our horse trailer and cannot wait to introduce her to our clients. She will be an additional service to use and allow our mixologists to provide clients with a mobile bar!

Her name is Blue Jean, the Metal Ox.



Create your website with WordPress.com
Get started